Industrial / utilitarian — 12-Item Brand Kit

$14.00

This is the Industrial / Utilitarian kit, pulled straight from the visual grammar of heavy manufacturing: stamped metal, sodium-lamp lighting, and safety markings that exist because failure is not an option. Inside you get an 18-piece scrapbook kit, a palette JSON with eight production-tested colors from Blast Furnace Black to Welding Arc Blue, a full typography spec pairing Bebas Neue with IBM Plex Sans and IBM Plex Mono, a DESIGN.md rules file that keeps every collaborator honest, an 8-page primer PDF, and moodboard prose built around galvanized mesh, cold-rolled sheet metal, and the hard geometry of warehouse infrastructure. This pack is for the solo designer building a logistics SaaS interface, the Etsy seller making gear for the trades, the ops platform that's tired of looking like every other dashboard, or the small brand in manufacturing tech that wants its product to feel as reliable as the equipment it supports. Drop the caution-stripe yellow on your hero header and you'll know immediately this system was built for people who know what things are made of. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.