Victorian Goth Mourning — 12-Item Brand Kit

$14.00

Victorian Goth Mourning is a brand kit built inside the candlelit atmosphere of 1860s grief made opulent. Think memorial cards printed on heavy stock, jet brooches arranged on folded crepe, and cemetery ironwork casting long shadows across bone-white lace. This is elegy as visual language, and it's been designed to hold that register at every scale. The pack includes an 18-piece scrapbook asset kit, the full 8-color palette JSON (Coffin Lacquer through Ivory Epitaph), a complete typography spec pairing Cinzel Decorative with EB Garamond, a DESIGN.md rules file with hierarchy and spacing guidelines, an 8-page primer PDF covering the Victorian mourning aesthetic in practical creative terms, and a moodboard prose document you can share directly with collaborators or clients. This kit was built for alt jewelry brands, Etsy sellers working in the gothic and memento mori space, Substack writers covering dark history or Victorian culture, and small brand owners whose aesthetic board is already full of oxblood velvet and cameo portraits. Use it to launch a capsule jewelry collection, style a product shoot brief, or build a Substack that actually looks as considered as the writing inside it. The ornate copperplate framing and deep, candlelit palette do the heavy lifting so you don't have to start from scratch. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.