70s Earth Bohemian — 12-Item Brand Kit

$14.00

Meet 70s Earth Bohemian, your complete visual foundation for brands that feel like a sun-warmed California bungalow filtered through a slow-living Saturday afternoon. Think Whole Earth Catalog headers, amber window light raking across chunky macrame knots, and pottery glazed in terracotta pulled straight from the ground. Inside you'll find an 18-piece scrapbook kit built from rattan weave, botanical dip-pen illustration, and pressed-paper edge stickers; a full palette JSON anchored by Harvest Mustard, Burnt Sienna Clay, and Smoked Aubergine; a complete typography spec pairing Cormorant Garamond with Josefin Sans and Kalam; a DESIGN.md rules file; an 8-page primer PDF; and moodboard prose you can hand directly to a photographer or art director. This kit is for the solo designer building a candle brand, the Etsy ceramics seller who's outgrown her current look, and the Substack wellness writer ready for visuals that match her voice. Use it to build a product launch suite, a brand presentation, or a full packaging system that smells like beeswax and cedar before anyone opens the box. It's warm maximalism with restraint. Rich, soulful, and worth it. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.