Mermaidcore Coastal — 12-Item Brand Kit

$14.00

Mermaidcore Coastal is a design kit built for the 2023 siren moment that never really ended. It draws from the exact visual register that took over Pinterest boards and TikTok saves: abalone iridescence, bioluminescent lilac, tide-warmed coral blush, and the kind of pearled teal that looks like sunlight caught in shallow water. This is oceanic fantasy grounded in tactile reality, not costume. Inside you get an 18-piece scrapbook kit, a palette JSON with eight named swatches from Abalone Shimmer to Abyssal Ink, a full typography spec pairing Cormorant Garamond with Nunito, a DESIGN.md rules file, an 8-page primer PDF, and a moodboard prose document that reads like editorial direction you can actually hand to a client. This kit is for the solo designer finishing a jewelry brand identity, the Etsy seller photographing iridescent resin pieces, the Substack creator building a coastal beauty newsletter, or the small business owner who's tired of generic nautical blues. Apply it to product mockups, social graphics, or a full shop refresh. The system holds together because every asset shares the same mythic coastal light. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.