Blokecore Football Casual — 12-Item Brand Kit

$14.00

Blokecore Football Casual is a design kit rooted in the visual grammar of 1980s and early-90s British terrace culture, the era of fanzine typography, replica kit collar labels, and away ends that smelled of Bovril and rain. It's a system built for people who understand that the cracked paving slabs under a pair of Sambas carry more aesthetic authority than anything a trend forecaster could invent. Inside you get an 18-piece scrapbook kit of graphics and textures, a palette JSON anchoring Terrace Concrete, Subbuteo Navy, Replica Scarlet, and Umbro Amber, a full typography spec pairing Bebas Neue with IBM Plex Sans and IBM Plex Mono, a DESIGN.md rules file, an 8-page primer PDF, and a moodboard prose document capturing that grey romanticism of concrete concourses and sodium floodlights at dusk. This kit is made for the solo designer working on a streetwear side project, the Etsy seller building a vintage sports badge shop, the Substack writer covering terrace fashion, or the small brand owner who wants a visual identity that earns its credibility. Use it to build a drop announcement that reads like a matchday programme opener, typeset in Bebas Neue 900 on Terrace Concrete, and feel the difference immediately. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.