Preppy Collegiate Fall — 12-Item Brand Kit

$14.00

Meet Preppy Collegiate Fall, the brand kit built for the world of navy pennants, fair isle knits, and Saturday afternoons that smell like woodsmoke and wool. It draws directly from old Ivy League tradition and the unhurried warmth of a New England October, channeling the quiet confidence of someone who's been dressing this way her whole life. Inside you'll find an 18-piece scrapbook asset kit featuring fine-line engraving illustration in Regatta Navy, Foxhunt Crimson, Harvest Camel, and Aged Parchment. The pack includes a palette JSON with eight named colors, a full typography spec pairing Cormorant SC with Onest across four roles, a DESIGN.md rules file, an 8-page primer PDF, and a moodboard prose document capturing that golden, amber-shadowed late-October light. Four collegiate icons, three lifestyle stickers, a moody hero texture, and a cartouche frame round out the kit. This one's for the solo designer refreshing a lifestyle blog, the Etsy boutique owner who stocks vintage Ralph Lauren finds, the Substack writer covering classic American style, and the small brand ready to look like it's been around for decades. Build a fall campaign, a shop header, or a brand one-pager that actually feels like autumn. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.