Clean Grunge Makeup — 12-Item Brand Kit

$14.00

Clean Grunge Makeup is your late-90s-zine-meets-Gen-Z-vanity-shelf moment. It lives in that specific tension between careless and calculated, the smudged kohl liner you dragged a little further on purpose, the bruised plum lip you blotted on the back of your hand first. This isn't polished. It's studied. Inside you get an 18-piece scrapbook kit with linocut-style stickers, torn parchment shapes, and a cinematic hero-atmosphere image of real makeup marks on asphalt parchment. Also included: an 8-color palette JSON anchored by Bruised Plum, Tobacco Lip, and Dirty Mauve; a full typography spec pairing Fraunces 900 display with Bricolage Grotesque body and Space Mono zine-stamp captions; a DESIGN.md rules file covering composition, texture use, and photography direction; and an 8-page primer PDF plus full moodboard prose. Built for indie beauty founders, nail studio owners, and alt-leaning skincare creators who want a brand world that feels found rather than produced. Launch your next product drop, build a Substack beauty column, or brand an entire Etsy shop around the aesthetic that TikTok's most-followed makeup artists are already living in. The whole system is ready to use before you even pick up a pencil. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.