Indie Sleaze Revival — 12-Item Brand Kit

$14.00

Indie Sleaze Revival is your design system for the era of disposable cameras and 2 AM convenience store runs, pulled straight from the overexposed, kohl-smudged visual grammar of early 2010s underground party culture. Think photocopied gig zines, silk-screened tour merch, and basement shows where the only good light was the flash. The kit includes an 18-piece scrapbook asset collection, the full 8-color palette JSON with named roles from Flashbulb Overexpose to Club Stamp Violet, a complete typography spec pairing Archivo Black with Bricolage Grotesque and Space Mono, a DESIGN.md rules file that keeps every layout honest to the aesthetic, an 8-page primer PDF walking you through the system, and moodboard prose you can hand directly to a collaborator or client. Built for solo designers, music bloggers, Etsy vintage resellers, and small creative brands who need a visual identity that feels like a record label, not a retailer. Drop it straight into a portfolio header, a Substack banner, or a zine-style shop page and it reads like you shot the whole thing on a borrowed camera at a show that never made the internet. Nothing is too clean. That's the point. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.