Modern Farmhouse Cozy — 12-Item Brand Kit

$14.00

This kit is rooted in the Modern Farmhouse Cozy aesthetic, the Sunday-morning-light-on-wide-plank-floors feeling that defines the best of early 2010s homestead revival, now refined for today's cleaner, more editorial eye. It's warm whites and cast iron black, beeswax flicker and sage hollow, all held together by the honest grain of weathered wood. Inside you'll find an 18-piece scrapbook asset kit, a palette JSON with eight named swatches from Shiplap Cream to Beeswax Amber, a full typography spec pairing Fraunces display serifs with Jost body text and Caveat handwritten accents, a DESIGN.md rules file, an 8-page primer PDF, and moodboard prose that captures the textures, lighting, and compositional logic behind the whole system. This one's built for home-decor sellers, Etsy shop owners, Substack lifestyle writers, and small brands who want branding that feels genuinely homey rather than trend-chasing. Think a ceramics seller building her first cohesive product line, finally with type, color, and assets that all speak the same unhurried, handmade language. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.