Carolyn Bessette 90s Minimalist — 12-Item Brand Kit

$14.00

This kit is rooted in the quiet severity of late-90s downtown Manhattan, specifically the visual world Carolyn Bessette-Kennedy inhabited: a Jil Sander lookbook that was never meant to be published, a SoHo loft in 1997, the kind of restraint that reads as absolute confidence. Inside you get an 18-piece scrapbook kit, a palette JSON with seven named swatches from Bone Slip to Sable Archive, a full typography spec pairing Cormorant and Onest across five hierarchy levels, a DESIGN.md rules file, an 8-page primer PDF, and a moodboard prose document. The icon suite covers a slip dress, hanger, flacon, and sunglasses. Stickers stay matte and spare. The hero-atmosphere image is a woven textile abstraction, not a mood board. Geometric frame shapes work as garment-tag caption vessels. Built for solo designers, Substack creators, Etsy sellers, and small brand owners who've already done the editing. If you're launching a newsletter with the spare authority of a Calvin Klein column ad, or building product pages where negative space does the convincing, this is the system that does it without explanation. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.