Twee Indie Whimsy — 12-Item Brand Kit

$14.00

Meet Twee Indie Whimsy, a brand kit built for the mid-2010s revival that gave us ukulele playlists, dog-eared paperbacks, and Peter Pan collars worn completely without irony. It's the aesthetic of ceramic sparrows on windowsills, afternoon light through lace curtains, and a teacup collection that has genuinely gotten out of hand. This kit bottles that feeling and hands it to you, ready to use. Inside you'll find an 18-piece scrapbook asset collection, a full palette JSON anchored in Soft Mustard Daydream and Vintage Teal Typewriter, a complete typography spec pairing Playfair Display with DM Sans and Kalam, a DESIGN.md rules file, an 8-page primer PDF, and moodboard prose you can share with collaborators or keep as a creative north star. This one's made for the solo designer putting together a zine, the Etsy seller who wants cohesive product branding that feels genuinely handmade, the Substack writer whose newsletter aesthetic should match the cozy corner they write from. Picture it on a shop banner, a digital product cover, a media kit that actually looks like you. Quirky, warm, and endearingly itself. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.