Hamptons Coastal Preppy — 12-Item Brand Kit

$14.00

This is Hamptons Coastal Preppy, a brand identity system drawn from the quiet, sun-warmed confidence of an East Coast summer house that has belonged to the same family since the 1920s. Think regatta programmes pressed into thick cotton stock, brass fittings catching eleven-o'clock July light, and a wardrobe where linen and rope are the only acceptable textures. The pack contains an 18-piece scrapbook kit with four yacht-club icon engravings and three die-cut stickers, a palette JSON built on Regatta Navy, Sailcloth White, Linen Drift, Rope and Teak, Seaglass Shallow, Lobster Buoy, and Crisp Horizon, a typography spec pairing Cormorant Garamond with DM Sans across five hierarchy levels, a DESIGN.md rules file, an 8-page primer PDF, and a full moodboard prose document grounding every decision in the Hamptons visual language. Built for solo brand designers, Etsy sellers, and small upscale lifestyle labels who want to feel like they've quietly existed for generations. Launch a coastal home goods shop, a summer editorial newsletter, or a seasonal packaging refresh that belongs on a cedar-shingle storefront hang-tag without a single explanation needed. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.