Raw Candid Editorial — 12-Item Brand Kit

$14.00

Raw Candid Editorial is the brand kit for the 2026 anti-grid moment, built straight from the visual DNA of 1970s broadsheet press rooms, zine kitchen tables, and humid darkrooms where 3200 ISO grain was a choice, not a mistake. Inside you get an 18-piece scrapbook kit with film canister icons, contact sheet grids, grain burst overlays, postmark stamps, and a cartouche framing device ready for pull quotes and caption blocks. The palette JSON delivers eight purposeful tones including Xerox Burn gold, Risograph Red, and Newsprint Bone. The typography spec pairs Newsreader 800 with IBM Plex Sans and IBM Plex Mono across five hierarchy levels. A DESIGN.md rules file keeps every collaborator honest. An 8-page primer PDF walks through the system's logic. Moodboard prose captures the mood in full. This kit is for the solo brand designer, the Substack essayist building a visual identity around long-form honesty, the Etsy seller who photographs product on concrete windowsills, and the small creative studio that's done with over-optimized grids. Use it to build an Instagram presence where the asymmetry is the point and the grain is structural, not decorative. Authorship over algorithm. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.