Matcha Green Cafe — 12-Item Brand Kit

$14.00

Meet Matcha Green Cafe, a brand kit built entirely inside the slow-ritual culture of ceremonial tea and early-2020s wellness minimalism. Think overcast Nordic daylight on a hand-thrown celadon cup, a linen napkin in a loose fold, the faint dust of matcha sifted over warm milk foam. That's the world this kit lives in. Inside you'll find an 18-piece scrapbook asset kit (illustrated herbarium-style icons and stickers including a chawan bowl, chasen whisk, bamboo scoop, and tea branch), the full 8-color palette JSON anchored by Ceremonial Matcha and Whipped Foam, a two-family typography spec pairing Cormorant Garamond with DM Sans, a DESIGN.md rules file, an 8-page primer PDF, and the full moodboard prose so your creative direction is always one document away. This kit was made for the solo designer building a cafe's brand identity from scratch, the Etsy wellness seller launching a matcha powder line, and the Substack creator who wants every issue header to feel like a still-life photograph. Drop the palette into your next product label and it already speaks the right language to a buyer who knows the difference between ceremonial and culinary grade. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.