Techwear Urban Utility — 12-Item Brand Kit

$14.00

Built for the blackout hours. This kit speaks fluent techwear, pulling straight from the all-black tactical fits and brutalist midnight architecture that define the aesthetic: think wet concrete at 3am, MOLLE webbing catching cold tungsten light, and every material choice treated like precision engineering. Inside you get an 18-piece scrapbook kit, a palette JSON anchored by Vantablack Shell and punched with a single Infrared Utility Strike red, a full typography spec pairing Bebas Neue stencil headers with IBM Plex Sans body text and Roboto Mono firmware captions, a DESIGN.md rules file, an 8-page primer PDF, and moodboard prose that reads like a field dispatch. This one's for the gear brand building a product drop, the streetwear Etsy seller stamping hang-tags, the solo designer putting together a capsule collection lookbook. Drop the ripstop hero texture behind a product shot and the page feels engineered from the first scroll. Everything here is ready to deploy. Note about how this pack works. This is a direction kit, not a stock pack. When you use it with an AI design tool like Claude Design, the AI treats the palette, typography, and asset styles as creative direction and generates new on-brand output for your specific request. The icons, stickers, and images the AI produces will not match the reference files exactly, because the AI recreates them for your context. All the reference asset files are also included in the pack itself for manual use in Canva, Figma, or Illustrator. ——— What's included (12 items): • 9 vector brand assets — 4 icons, 3 stickers, 1 hero/cover texture, 1 decorative frame — each delivered as both SVG and PNG • Color palette — full hex codes with roles (palette.json) • Typography system — font pairings + hierarchy (typography.json) • Brand primer — a PDF guide to using the kit Also includes a README and license. Note: The mood board images shown in this listing illustrate the kit's aesthetic direction and are NOT included in the download.

What's included: 6 gallery images and brand kit files.